When we want to do "OFF page" optimization for a website the first thing that comes to mind is "Back-linking" i.e the link building strategy. Back-links can be obtained through many ways such as forums, Link Submission,classifieds, Bookmarking, Article submission, Blog commenting,press release ,guest posting and some more. When we are generating back-links we need to be cautious that the category should be relevant and also the spam score.
If the links are not relevant then Google will penalize.
Below are some of the examples of quality back-links:
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